in the news
During the 2022 cycle, I conceptualized, pitched, and ran the DCCC's first-ever
in-house GOTV influencer program →
The Washington Post: Inside Democrats’ elaborate attempt to woo TikTok influencers
“House Democrats are committed to reaching voters where they’re at and reminding them what’s at stake on November 8th,” said Cara Koontz, the DCCC’s digital communications director. “We’re thrilled to have their partnership in this first-of-its-kind effort for the DCCC.”
TIME: How Democrats Are Using Social Media Influencers to Get Out the Vote
“This industry looks wildly different than it did two years ago,” says DCCC Digital Communications Director Cara Koontz. “If you want to stay on top, and if you want to hit every voter, then you’ve got to be willing to try the new, innovative thing.”I also developed a first-of-its-kind Spanish dashboard to combat misinformation in
Latinx communities with the DCCC’s Senior Advisor for Latino Engagement →
NBC: Democrats create bilingual tool to combat disinformation aimed at Latinos
"The Democratic Congressional Campaign Committee, responsible for getting Democrats elected and re-elected to the U.S. House, has launched what it calls a digital information hub, 'Juntos Together,' to target disinformation aimed at Hispanics, particularly in Spanish."
The Hill: Democrats launch Spanish-language hub to combat disinformation
"Democrats are launching a Spanish-language hub to combat disinformation as the party seeks to mobilize Latino support. The Democratic Congressional Campaign Committee (DCCC), the fundraising arm for House Democrats, announced the launch of “Juntos Together” on Thursday."And finally, I spearheaded all of the DCCC's splash billboard buys
nationwide on topics ranging from the economy to abortion rights →
HuffPo: Ahead Of Supreme Court Decision, Democrats Mount Billboards Hitting GOP On Abortion Rights
"As Washington braces for what is expected to be a U.S. Supreme Court decision sharply restricting women’s reproductive rights, House Democrats are trying to put the issue front and center on the campaign trail. Their weapon of choice? Roadside billboards meant to remind motorists of individual Republican candidates’ stances on abortion."
Detroit News: GM incentive vote becomes early flashpoint in key Michigan U.S. House race
"Democrats are launching billboards Monday against state Sen. Tom Barrett, a GOP candidate in one of Michigan's battleground U.S. House districts, criticizing him for opposing economic development incentives that helped lure a $7 billion investment from General Motors."
CNN: Democrats launch new campaign to tie vulnerable New York Republicans to George Santos
"The House Democrats’ campaign arm is launching a new effort to link vulnerable New York Republicans to Rep. George Santos, with Democrats betting that the freshman congressman will be a major liability for the GOP in key swing districts next year."
